Sunday, April 3, 2011

Best pricing option for chocolate bars?

I am doing an assignment that's due on Sunday, and I was wondering what would be the best pricing strategy for my product of chocolate bars? I was thinking of going for Good Value Pricing, since it's mainly used for fast food companies and automotive companies. I was thinking it could apply to Candy companies as well since it's dealing with getting good service for a good price. Or Value Based pricing, Value based pricing means that the marketer cannot design a product and marketing program and then set the price. Price is considered along with the other marketing mix variables before the marketing program is set. Based on these two, what do you think would be the best route to go with it? Or if I need to pick a different strategy altogether.

No comments:

Post a Comment